In 2025,Bunnie XO Net Worth has become one of the most talked-about topics among fans and media outlets alike. Once known only as the wife of country rapper Jelly Roll, she has built her own empire as a podcast host, entrepreneur, and influencer.
From her early struggles and modeling days to launching the Dumb Blonde Podcast and growing her brand through social media, merchandise, and sponsorships, Bunnie XO has turned resilience into fortune. Her journey isn’t just about money it’s a story of transformation, hustle, and success against the odds.
Quick Answer — How Much is Bunnie XO Worth in 2025?
As of 2025, Bunnie XO’s estimated net worth ranges between \$2.5 million and \$7 million. Most celebrity-tracking outlets settle around \$4 million, but exact figures are only estimates since influencers rarely reveal their full income.
Here’s a quick breakdown of her financial snapshot:
| Category | Details (2025) |
|---|---|
| Estimated Net Worth | \$2.5M – \$7M (avg. \$4M) |
| Primary Income Sources | Podcast (Dumb Blonde), YouTube ads, Instagram sponsorships, merchandise, brand deals |
| Followers (Reach) | Instagram ~2M+, YouTube ~1M+, TikTok growing rapidly |
| Last Updated | September 2025 |
The Mystery Around Her Age
One of the biggest curiosities surrounding Bunnie XO is her real age. While some celebrity sites list her birthday, there’s still ongoing debate among fans. The lack of official public records has fueled speculation, making her age part of the larger conversation around her biography and net worth. By keeping certain details private, Bunnie XO has added to her image as a media personality who blends openness with mystery.
Internet Theories
The internet is full of theories about Bunnie XO’s age, career, and even her past jobs. Some fans connect her age to her early modeling days, while others estimate it based on her relationship timeline with Jelly Roll. A few blogs and celebrity gossip sites even tie her age discussions back to her income sources and how long she’s been in the spotlight. These theories may not be accurate, but they show how strong the curiosity is around her life story.
Fan Discussions
Across Reddit threads, fan groups, and TikTok videos, Bunnie XO’s age and net worth are hot topics. Supporters often highlight her achievements like the success of her Dumb Blonde Podcast, her OnlyFans ventures, and merchandise sales rather than focusing solely on her personal details. Others jump into playful debates, comparing her to Jelly Roll and discussing who has the higher net worth in 2025. These conversations keep her constantly trending online.
Clues From Interviews
Over the years, Bunnie XO has dropped subtle hints about her age in interviews and podcast episodes. She’s mentioned her early struggles, past modeling gigs, and how long she’s been building her personal brand. While she’s never revealed an exact number, these interviews provide clues that fans use to estimate her age. At the same time, she redirects the spotlight to her career growth, income breakdown, and entrepreneurial journey, keeping the focus on what truly defines her.
Who is Bunnie XO? (Quick Bio)
Bunnie XO, whose real name is Bunnie DeFord, is best known as a podcast host, social media influencer, model, and entrepreneur. She’s also widely recognized as the wife of country-rap star Jelly Roll (Jason DeFord).
But her fame isn’t just borrowed — she built her own platform through YouTube content, the hit podcast Dumb Blonde, and a highly engaging Instagram presence. Fans love her no-filter approach, her openness about personal struggles, and her fierce support for Jelly Roll’s career.
Career Highlights and Milestones
Bunnie XO’s career hasn’t been a straight path. She’s reinvented herself more than once, and each shift grew her audience and income.
- Modeling & Adult Content: In her early days, Bunnie gained attention through modeling and later OnlyFans subscriptions. She officially closed her OnlyFans in 2023, but it had already built a large fan base.
- Podcast Success: Her signature project, the Dumb Blonde Podcast, became a hit for its raw, unfiltered conversations with celebrities and creators. The podcast earns money through ad spots, brand partnerships, and audience support.
- YouTube & TikTok: With over 1 million YouTube subscribers and a rapidly growing TikTok, Bunnie earns from ads, sponsorships, and content promotions.
- Brand Deals & Merchandise: Like most influencers, she leverages her 2M+ Instagram followers for sponsored posts and collaborations. She also runs merchandise lines tied to her brand identity.
Each milestone added another income stream, stacking into the net worth figure we see today.
How Bunnie XO Makes Money (Income Breakdown)
Let’s dig into the numbers behind Bunnie XO’s earnings.
- Instagram Sponsorships
- With ~2M followers, she’s positioned to earn \$5,000–\$15,000 per sponsored post, depending on engagement.
- YouTube Ad Revenue
- With over 1M subscribers, her videos generate thousands of views monthly. Using standard CPM rates (\$3–\$5), she could earn \$10K–\$30K+ annually from ads.
- Podcast Advertising
- Dumb Blonde pulls a strong listener base. Industry ad rates suggest \$18–\$25 per 1,000 listeners, so her podcast ads could bring hundreds of thousands annually.
- Merchandise & Brand Deals
- Exclusive merch drops and affiliate collaborations add steady income.
- Past OnlyFans Work
- Before shutting it down in 2023, OnlyFans reportedly contributed six figures annually to her income.
Bunnie XO Net Worth Over Time
Her finances didn’t happen overnight. Here’s a simple look at her growth:
| Year | Estimated Net Worth | Key Events |
|---|---|---|
| 2020 | ~\$500K | Early podcast launch; modest influencer reach |
| 2022 | ~\$1.5M | Rapid podcast growth, OnlyFans peak |
| 2023 | ~\$2.5M | Ended OnlyFans, focused on YouTube & brand building |
| 2024 | ~\$3.5M | Podcast sponsorships & social media surge |
| 2025 | ~\$4M (avg) | Mainstream recognition, Jelly Roll collaborations |
This trajectory shows consistent upward growth, tied to her diversification.
Bunnie XO vs Jelly Roll Net Worth
It’s natural to compare her to her husband, Jelly Roll, who has an estimated net worth of around \$12 million. While Jelly Roll earns from music tours, albums, and industry contracts, Bunnie XO focuses on digital media and personal branding.
Together, they represent a financial powerhouse couple in entertainment. Fans often say she’s not just Jelly Roll’s wife, but a business partner and brand builder who contributes to his visibility too.
Lifestyle, Assets, and Investments
Bunnie XO enjoys her success but doesn’t flaunt wealth the way some influencers do. She’s known for stylish appearances, a strong online presence, and occasional glimpses of luxury.
- Homes & Cars: Reports suggest the couple owns property in Nashville and a luxury vehicle lineup.
- Business Investments: Her brand extensions (merchandise, collaborations) serve as investments in her personal brand.
- Personal Style: Her public appearances often trend on social media, reinforcing her image as both relatable and glamorous.
How We Estimated Her Net Worth
Whenever you read “celebrity net worth,” it’s an educated estimate — not a verified bank statement. For Bunnie XO, here’s how estimates are built:
- Public Data: Social media follower counts, YouTube subscriber numbers, podcast downloads.
- Industry Benchmarks: CPM for YouTube, ad rates for podcasts, sponsorship averages for Instagram.
- Third-Party Sources: Celebrity net worth sites (used cautiously as they often lack transparency).
By blending these sources, her 2025 net worth range of \$2.5M–\$7M feels reasonable and consistent.
Common Rumors and Fan Questions
Like any public figure, Bunnie XO attracts curiosity (and some odd rumors).
- Her Age Mystery: Some fans debate her exact birth year, but most sources place her in her early 40s.
- “Is Bunnie XO a woman?” Yes — this odd search query reflects internet trolls more than fact.
- Why does Bunnie wear a diaper? A viral rumor turned joke among fans; not rooted in fact.
- What did Bunnie XO use to do? She worked in modeling and content creation before building her podcast brand.
These rumors boost search curiosity, but clarifying them builds trust with readers.
FAQs
What is Bunnie XO’s net worth in 2025? Estimated between \$2.5M and \$7M, averaging around \$4M.
How does Bunnie XO make money? Through podcast ads, YouTube, Instagram sponsorships, merchandise, brand deals, and past OnlyFans content.
How much does Bunnie XO make on YouTube? Likely \$10K–\$30K+ annually, depending on views and CPM rates.
Is Bunnie XO still active on OnlyFans? No, she closed her account in 2023.
What is Jelly Roll’s net worth compared to hers? Jelly Roll is worth around \$12M, making him wealthier, but together they’re a strong financial duo.
conclusion
Bunnie XO’s net worth in 2025 proves that digital creators can turn authenticity into influence and income. From early struggles to becoming a thriving entrepreneur and podcast host, she’s built a multimillion-dollar brand while staying true to herself.
Though numbers vary, her journey matters more than the dollar amount: she’s proof that personal reinvention and hard work can pay off literally.
